Promotional Strategies
When entrepreneurs’ initially consider marketing their business, product, or service, they typically only think of advertising as a feasible means of promotion. The reality is that there are a variety of other promotional strategies that can be utilized including: sales promotions, direct marketing, personal selling, public relations, social media, e-commerce, among many others. In order to determine which approach is best for your business you need to first research and understand your target market. This assessment will aid in delivering maximum results. For additional ideas, please visit Ways to Promote Your Product or Service
No matter what stage of business you’re at, or where you live in the province…The Business Link is your first stop for business information and services in Alberta.
